jane iredale feel the difference
The most beautiful cosmetic you can wear is a healthy skin. That’s why everything in the Jane Iredale range is a true extension of skin care. Jane Iredale makeup is not just a refinement of conventional makeup; it’s a new technology. It’s so effective it is recommended by plastic surgeons, dermatologists and skin care professionals.
Four in One
The micronised mineral bases are concentrated pigment. (no use of fillers such as talc) Because of this concentrated pigment, a minimum amount gives unsurpassed coverage and becomes a foundation, powder and concealer all in one. This concentrated pigment also gives high sunscreen protection without the need for synthetic ingredients.
SPF (Sun Protection Factor) and the FDA
SPF 20 PurePressed Bases & SPF 20 Amazing Bases – Formulated with titanium dioxide and zinc oxide, the minerals give instant, broad-spectrum, chemical-free sun protection. They also have a Very Water Resistant rating.
Fast, Weightless Coverage
Apply with a brush or a sponge for coverage that it would normally take three products to achieve. The result should look sheer and luminescent and feel weightless.
Non-Comedogenic & Oil-Free
Under a microscope, the mineral crystals look like overlapping fish scales. These crystals form a filter that allows the free exchange of gasses. The minerals are non-comedogenic. We have many testimonials from acne patients claiming improvement in their skins since using our mineral makeup. The only oils we use in our formulas are in products where we want to help condition the skin – such as in our under-eye concealer and lip products.
Minimum Allergy Risk
Allergies and sensitivities are usually caused by substances that cause irritation to the skin. Reactions are particularly common in skins that have been compromised in some fashion through, for example, a weakened immune system, sun damage, chemical peels, laser resurfacing, etc.
Substances that most commonly cause these sensitivities are chemical preservatives, chemical dyes (usually labeled as FD&C), perfume and alcohol. Our makeup contains none of these sensitisers. In fact, zinc oxide and titanium dioxide are anti-inflammatories and may help calm the skin.
All of our products have undergone sensitivity testing in an FDA-approved laboratory with zero sensitivity recorded.
All our individual Material Safety Data Sheets of raw materials in our powder bases support that irritation, burning and stinging of the skin are not caused by our ingredients. Further, our processing does not result in any chemical change in the raw materials, so the reaction of the mixed ingredients remains the same as the individual ingredients. We have eliminated from our powders all perfume, chemical dyes and chemical preservatives. These are the top three sensitisers.
When the letters FD&C precede a colour, it means that the colour has been approved by the FDA for use in foods, drugs and cosmetics. When D&C precede the colour, it signifies that it can be used only in drugs or cosmetics. FD&C dyes are derived from petroleum or historically coal tar; some are also synthetic.
Concentrated Pigment (coverage)
The word “pigment” usually means a coloured or white compound that is insoluble in a solvent. (The word “dye” generally refers to a chemical compound, most often of petroleum origin, which is soluble.) Our pigments are made from micronised minerals only.
The reason our powders work so well as a natural-looking beauty makeup and/or a camouflage is because the concentrated pigment not only masks colour but interacts with light to create a soft-focus effect that creates an illusion of perfection. A small amount of the minerals will cover most types of redness including acne, rosacea and erythema (redness).
Because of the micronisation process our mineral particles undergo, they bind together on application. When applied to a clean, moisturised skin the surface tension this creates overcomes gravity and holds the minerals tightly to the skin. The result is that they resist running, creasing and smearing and will only come off with a cleanser or our Magic Mitt. No special cleanser is required.
Titanium dioxide and zinc oxide have anti-inflammatory properties and will help to calm erythema. Zinc oxide is also anti-microbial.
NO PRODUCTS HAVE BEEN TESTED ON ANIMALS